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QUESTIONAIRE- PERFUME
1) Are you female or male?
Female Male
2) What age range do you fit into?
16-25 26-35 36-45 46-55 60+
3) What type of smell do you like?
Spicy Sweet Fruity Floral Musk
Other
4) Have a look at these 4 adverts. Choose which one you prefer and state why that is.
Picture 1 (Calvin Klein) Picture 2 (Armani Code)
Picture3 (Kenzo) Picture 4 (Intimate Beckham)
5) When are choosing a perfume, which one of these attract you most to your choice?
Spray/Puffer/Pourer Decoration Shape Colour Packaging
Other
6) What brand do you buy most of your perfumes from?
Calvin Klein Chanel Gucci Emporio Armani Christian Dior Lacoste
Ralph Lauren Amouage Kenzo Exclusive Perfume M&S or Next
7) Where do you most buy your perfumes from?
Supermarket Internet Duty Free High Street
8) What do you like in perfumes- rank in order of importance.
Quality Quantity Success Price The Smell Environmentally friendly
Celebrity Brand
9) Why did you rank Celebrity endorsed here?
10) How much do you care about perfume from a scale of 1-10?
(1 is the worst, 10 is the best)
Can you answer this questionnaire
Thanks
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