Supermarket = Community :: How Shopping is Becoming like Watching your Favorite TV Show!
WSJ.COM wrote:
For years, supermarket cashiers have handed shoppers coupons as they left the checkout aisle. These days, shoppers often get narrow paper strips printed with something else: ads related to the shopper’s own buying habits.Recently, Stouffer’s has used such ads to encourage buyers of its single-serve frozen entrées to join its Dinner Club. Joining the club allows consumers to earn points for buying the Nestlé unit’s products. The points can be used to bid for rewards like TV sets and magazine subscriptions.
Source: http://online.wsj.com/article/SB12247...
The point is that supermarkets are now tracking your shopping and serving ads at the checkout — they are, in a sense, competing with Google (and other online “social community” websites — like Facebook or MySpace or whatever — that track your clicks to serve you ads).
Another excerpt:
WSJ.COM wrote:
The company behind the ads is Catalina Marketing, a closely held marketing-services firm in ****. Petersburg, Fla. Catalina, armed with data provided by retailers about shoppers’ buying habits, showed Stouffer’s that 6.7% of all shoppers accounted for 80% of its single-serve volume. So, Stouffer’s targeted ads at many of these regular buyers, bypassing those who hadn’t bought its products.
You can “digg” the article here: http://digg.com/tech_news/WSJ_com_Per...
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most-wanted-websites edited this post 1 year, 4 months ago. Read the previous text »
Supermarket = Community :: How Shopping is Becoming like Watching your Favorite TV Show!
[quote WSJ.COM]
For years, supermarket cashiers have handed shoppers coupons as they left the checkout aisle. These days, shoppers often get narrow paper strips printed with something else: ads related to the shopper’s own buying habits.
Recently, Stouffer’s has used such ads to encourage buyers of its single-serve frozen entrées to join its Dinner Club. Joining the club allows consumers to earn points for buying the Nestlé unit’s products. The points can be used to bid for rewards like TV sets and magazine subscriptions.
[/quote]
Source: http://online.wsj.com/article/SB12247...
Another excerpt:
[quote WSJ.COM]
The company behind the ads is Catalina Marketing, a closely held marketing-services firm in ****. Petersburg, Fla. Catalina, armed with data provided by retailers about shoppers’ buying habits, showed Stouffer’s that 6.7% of all shoppers accounted for 80% of its single-serve volume. So, Stouffer’s targeted ads at many of these regular buyers, bypassing those who hadn’t bought its products.[/quote]
You can “digg” the article here: http://digg.com/tech_news/WSJ_com_Per...
most-wanted-websites changed the tags on this post: they were "advertising, marketing, Trade, Community, paper, printing, Aisle, Supermarket, Related, Year" 1 year, 4 months ago.
most-wanted-websites changed the tags on this post: they were "advertising, marketing, Trade, Community, paper, printing, Aisle, Supermarket, Related" 1 year, 4 months ago.
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